BLE Beacons: a new mobile communication channel
Beacons are revolutionising: they offer a new mobile communication channel that links our smartphones (and other mobile devices) to the objects around us. This technology can be used to transmit information and a vast range of content (texts, photos, videos, documents, questionnaires and much more).
The sensors - powered at low voltage or by a simple battery if they need to be fully autonomous - are equipped with a 32-bit BLE Bluetooth module and a proprietary firmware. C-LED firmware guarantees complete compatibility with the main protocols, such as iBeacon (Apple), Eddystone (Google) and others.
These transmitters allow accurate short-range geolocation of a specific zone of interest and/or product to be advertised. They do this by making use of RF (Bluetooth) signal strength measurement and identifying certain unique communication protocol codes (UUID, Major, Minor ...).
“One of our key strengths is our design capacity, which allows us to develop optimal technical solutions to meet the needs of even the most demanding customers.
We’re eager to take on new market challenges: satisfying customers and their needs ensures we can continually tap into new development opportunities and potential.”
Our Beacons can be equipped with sophisticated sensors.
The potential of a beacon - its value - stems from what it can manage and yield in terms of information: C-LED produces beacons equipped with advanced sensors that can measure temperature, humidity, vibration or VOC (Volatile Organic Compound) pressure and are thus suitable for environmental monitoring
Co-designed with shopfitting experts, C-LED-developed Beacons are incorporated into supermarket shelving systems (thanks to a special, patented track-type power supply system) to give customers personalised shopping experiences.
Customers’ smartphones capture Beacon signals, receiving updated info, personalised offers and discount coupons regarding the products around them, enhancing the in-store customer experience and promoting customer loyalty. BLE Beacons are managed by retail outlet Apps that can be tailored to suit marketing requirements on a day to day basis.
Beacons can revolutionise consumers’ experiences in a range of different settings, such as museums or exhibition venues. In addition to those already mentioned, c-beacons can be incorporated in other areas requiring independently managed interaction between user and facility (logistics, hospitals, trade fair centres, airports, retail, etc.)*. Each action can be tailored to the needs of individual users and context-matched. Beacon-linked content can be updated and modified in real time with ease, making the technology extremely agile and versatile. Equipped with several different sensor types that record, for example, environmental and movement parameters, c-beacon can also emit indoor geo-location control signals (e.g. in hospitals and public buildings).
Beacon technology can be used to map people, objects, machines and products within a specified area. In logistics, such sensors can locate products precisely, thus reducing individual item search times in warehouses; they can also monitor packages to ensure they’re being shipped properly (by detecting impacts, temperature, etc.). Museums
At museums or exhibition venues, c-beacon can be used as a practical guide. Info, the history of the works and the cultural context in which they arose can be shared on visitors’ smartphones or tablets as multimedia content. All easily and quickly, boosting visitor numbers and bringing people closer to art.
Beacons can also smooth the user’s experience in airports, trade fairs and other public spaces. They do so by helping you figure out where to go and, for example, supplying flight info or information on the trade fair areas you want to visit.